Sherlock Holmes was introduced in Denmark from the middle of the 1890’s though translations of the books and stories by Arthur Conan Doyle. Originally published in books, the Danish translations soon met other formats of publication: serialization in newspapers and magazines, booklets in subscription. During the period 1908-1911 the newly founded Nordisk Films Kompagni produced 12 Sherlock Holmes films. But the early peak in Sherlock Holmes’ becoming a popular hero in Denmark came in 1902, when he hit the scenes of popular theatre across the country.

                      The paper traces the early popularization of Holmes in Denmark focusing on the decisive generic modulations between the written, the staged and the cinematic constructions arguing that these modulations are primarily due to the generic expectations of the reader- and spectatorship of the various media.